How to Sell Anything
to Anyone
on the Internet
- Do you know the difference between a feature and a benefit? (p. 33)
- Do you know why some headlines work amazingly better than others? (p. 24)
- Do you know how to use "How To" headlines? (p. 29)
- Do you know what changes to the sales process can potentially improve your bottom line by 300%? (with no additional risk or expense !) (p. 14)
- Do you know how many times you need to split-test before your results are valid? (p. 41)
- Do you know what to add to your sales page to suck in the "skimmers"? (p. 32)
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Press the Play button for a short message from Ross! (about 1 min 15 seconds) |
The answers to all these questions and more are now available in a previsously unavailable, top-secret* document. But first, a captivating short story...
Once upon a time there was a computer programmer who started his own business. He wrote some amazing, state-of-the-art code for his fellow software geeks, but had a little trouble getting them to notice. This was really hurting his bank account, so he had a problem he had to solve.
Being an engineer, he was very systematic about finding a solution. So, he set out on a quest to analyze and dissect the techniques of successful marketers and sales people. Their constant hype and generally vapid personalities made our fair programmer a bit crazy**, but he was smart enough to get past that and learn their secrets, anyway.
To his surprise, the methods he uncovered worked. His market (i.e. other computer programmers) seemed to respond just like normal people. Thus his peers began to notice his work, and his business had a nice run of nearly a decade.
I know that to be a true story--because it is my story.
How a Socially Backward Geek Landed
a Hot Chick and Built a Booming Business
OK, I have to admit that I have no clue how I got the hot chick (i.e. my wife). She's smart and has good eyesight, so it isn't either one of those things, but when we met my usual wardrobe consisted of high-water overalls and t-shirts. If you ever meet her in person at a seminar or something, feel free to ask her to confirm the truth of that last statement.
The business, on the other hand, really did take off once I adjusted my thinking.
If the universe ever foisted a lie on entrepreneurs it is this:
Build it and they will come.
You and I both have to continually get past the "build a better mousetrap and the world will beat a path to your door" mentality. No product sells itself, especially with all the noisy competition that exists on the Internet today. The truth is much closer to what marketing-guru Dan Kennedy says: "Everybody is in sales."
Thus, to make real money on the internet, you must learn to sell on the internet. And that is really what my new e-book, Sales Copy Confidential, aims to teach.
More than Headlines and "Trigger" Phrases
I've plowed through scores of copywriting books and courses (and some of them were mind-blowingly expensive, too!) and virtually all of them overlooked the fact that selling on the internet is a process. A sales page--even this one--is one piece of a bigger puzzle.
In Sales Copy Confidential, I put that puzzle together for you. This book is wayyy more than a list of magic "trigger" phrases that hypnotically force people to buy. If you're into psycho-magic-mumbo-jumbo, look elsewhere. The strategies I lay out for you are concrete and specific.
Just take a look at the table of contents:
- Chapter 1: Good Copy Makes All the Difference
This chapter uses just a bit of arithmetic to illustrate the massively positive effect that improving your sales copy can have on your bottom line--and with no risk or additional costs to you.
- Chapter 2: Planning the Sales Process
Chapter 2 outlines a solid sales process, including building your e-mail list
- Chapter 3: Anatomy of a Sales Letter
Chapter 3 reveals all the pieces of a winning sales letter, along with advice on how to implement each part to maximum effect.
- Chapter 4:Headlines—the Fab Fifteen
Headlines are so vital they garnered a chapter of their own. Not only are these great idea starters, but you get the explanations of why each of the Fab Fifteen worked so well.
- Bonus: How to Use “How to” Headlines
In this bonus chapter I introduce you to E. Julius Haldemann, a publisher who carefully tested his way to the most powerful titles and headlines ever.
- Chapter 5: Getting a Good Body
Chapter 5 is deep--it covers all the elements of the body of a sales page. Here you will learn how to provide for the needs of both skimmers and studiers. Hint: This table of contents section has elements that appeal to both!
- Chapter
6: Passing the Test
The testing and tracking chapter may well be the most important in the book. Even if you ignore everything else, if you implement the techniques (and PHP code!) in this chapter your sales page will be constantly improving. You can evolve your way to higher profits!
The Reviewers Like It!
Sales Copy Confidential is a content-rich, highly acclaimed e-book with specific strategies to help you do a better job of selling products on the internet. In short, it can help you make more money. Obviously, I'm not making any income claims since I have no idea what you're trying to sell or to whom. I'm good, but I can't guarantee that you can really sell ice to eskimos.
By the way, I lived in Bering Sea eskimo villages for five years, so I know a bit about eskimos, too. :-)
But I can guarantee your satisfaction with this e-book. Let's start with what my two reviewers have said:
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“Ross, Sales Copy Confidential is just really really really good. I wish I'd read it years ago. ” Jay Jennings |
“Ross, you've done it again. Concise, powerful, and easy to Brent Magarrell |
“Ross Lambert takes the reader by the hand through an organized and clearly written explanation of the steps needed to create effective sales copy. Perhaps the most valuable information is the list of the 11 major parts of a sales letter -- with the explanations accompanying the major parts, any internet marketer has the basic tools to create a dynamite sales letter.” Phyllis Zimbler Miller |
And now let's mix in my one-of-a-kind guarantee... I believe it is one of a kind because I give you a full year to check out the material and I'm handing over my real e-mail address (it's in the e-mail link):
I personally guarantee that if you order Ross Lambert's Sales Copy Confidential and really study these materials and apply the principles, you can’t help but profit from the effort.
Very few small business owners know these secrets and you are truly fortunate to be getting your hands on them.
I will therefore give you a full year (yes, that says year) in which to study it all for yourself and implement the techniques. That’s right--a year! So if you feel, for any reason, that the Sales Copy Confidential has not helped to increase your sales and profits, then send me an e-mail and we’ll send you an immediate and no-hassle refund.
And all the bonuses will be yours to keep.
Bonuses? Did Somebody Say Bonuses?
Bonus #1: The best bonus I've found in ages is Alan Cheng's Article Marketing Strategies. If you've gone through the back issues of The Midnight Marketer News, you've seen that I highly recommend writing articles as a means to build backlinks to your site and improve your stature in your industry.
Article marketing, as it is commonly called, is one of the few "can't miss" strategies that I've uncovered. It just works, and Alen Cheng explains how to make it work better in Article Marketing Strategies. He really knows his stuff and reveals some nuances that can improve the effectiveness of your labor.
Bonus #2: I also bought the rights to David Valliere's Public Domain Reports, a series of ten articles about finding and using public domain documents as all or part of a product that you sell. This is potentially a fast-track to having your own info-product. I sold these reports for $37 for quite a while, and the content is quite evergreen--it is as applicable today as ever.
Bonus #3: I created sales letter templates that you can use for your own sales letters. These aren't some throw-ins from a resale rights web site, either. I wrote them myself and I used them for this web site and this page. You're looking at them in action right now.
These templates make sales letter creation easy and non-technical, and there's even a sample PayPal "Buy Now" button. You can have a working sales page in no time!
All This for a Song (and a Testimonial)
I'm a pretty transparent guy, so let me give you the straight scoop here. Sales Copy Confidential Pro is new on the market (I gave away a previous version, but this is a vastly updated and expanded revision). The testimonials above are real, but two of the three folks that gave them are probably biased: Jay is one of my closest friends and I was even the best man at his wedding. Brent is my brother-in-law.
They're both straight shooters who would tell me if something of mine sucked (Jay has even done so many times). But that fact is...
I need testimonials from unbiased readers.
And even though I truly considered going the "gourmet" route and selling SCC for $67 - $97 (USD), for the time being I'm doing a stealth launch and selling it for $9.
Yeah, that's right. Nine dollars, including the bonuses.
But only on one condition: Once you've finished reading the e-book, you have to provide me with feedback. I will publish the best of the positive comments as testimonials, and I will try to use the bad to improve the e-book.
I honestly think you're going to love the book. I am convinced that it is the best writing I've ever done. The proof for me is that it I refer to it regularly myself.
THE Number One Most Valuable Skill Is...
...the ability to sell, regardless of the medium. Guru after guru will tell you that you must learn to write copy that sells to succeed on the web (and this includes the scripts for audio and video... the same rules apply). Sales Copy Confidential will do just that. If your sales letter causes a higher percentage of visitors to buy, then anything you do to increase traffic is magnified!
Surely, developing the ability to create killer sales copy is one of the best investments you'll ever make.
Just so we're clear, you're going to get:
- The very DENSE Sales Copy Confidential e-book--it is 70 pages long and there is no fluff.
- Alan Cheng's Article Marketing Strategies
- David Valliere's Public Domain Reports
- My sales site templates, including detailed instructions
And your price is going to be somewhere around 7 cents a page, plus whatever time it takes you to send me some feedback. I will read all your feedback e-mails and I will reply to them all. Might take me a few days or even a week, but you'll hear from me.
At this totally ridiculous price, you're truly buying money for pennies on the dollar--and you have a year to prove me right, otherwise I'll cheerfully refund your purchase price, per our guarantee described above.
Click on the Buy Now button below to get your copy!
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Ross W. Lambert, the Midnight Marketer
MidnightMarketer.com
P.S. In my audio message I promised a mind-blowing surprise for everyone who purchases Sales Copy Confidential. The surprise is immediately available and will be right on your download page. Order now and you can see it. :-)
P.P.S. This is where I am supposed to add "scarcity" to give you a hint of panic so you buy immediately (hey, I told you I was transparent!)... but I've actually already done that. A few paragraphs earlier I mentioned that I have taken this product from free to $9. The next increment is $17. Truthfully, I will let this ride for a while and get some solid testimonials, but the price is going up. But neither of us knows when that will be. Buy now and save some shekels.
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Made Through PayPal
* Surely you know that "top-secret" line was tongue-in-cheek. If I can't poke fun at my marketer friends, who else is there? Presidential candidates don't count.
** I do tease a lot of people, but not maliciously so. Some of my best friends are marketers and programmers.